Click maps show you where on the page visitors are clicking. This is an extremely useful tool to visually identify specific information in order to make informed decisions about how to improve the content, messages, design, and layout of your website.
Click maps are very helpful because they show where visitors click on a page by increasing the intensity of the colour that represents the intensity of click in an area. However, if you are comparing a small navigation item with a large advert, the intensity will naturally be higher where there is a small area to click, as opposed to a larger banner where the clicks may be spread out but may be in excess of the intensity of clicks on a small button.
To address this, we have created object maps. These highlight click based on 'objects', which are functional areas of a page. These many it easy to identify what it performing and what it not. They are highly recommended, highly addictive and make it easy for your marketing colleagues to make a measurable difference to the performance of the website.
Scroll maps show the content on your website that visitors are really seeing. It shows where visitors have scrolled down a page and where they have not. This gives you a better understanding of whether visitors are seeing and reading the content and the calls-to-action on your site. It also shows you the screen resolution that visitors see so you have a good idea of how to design or redesign pages for maximum visibility.
It's time to move on from free analytics tools that show how many visitors are on your website at any one time. With Decibel Analytics patent pending technology, you can compare the value that every link, click or button contributes to the success of your website.
Lead capture is a superb tool that detects and identifies the companies that arrive at your website.
Decibel Analytics identifies companies that visit your website and then enables you to replay their journey through the website, in real time.
Use Decibel Analytics to identify the potential and actual value of visitors coming from natural search engines versus paid-for listings. Identify value keywords too and feed these back into your campaigns. If you want to know what's working, don't just rely on click-through rates, time on site, goal conversion -understand their value too!
Find out from one easy report where visitors are dropping off from the site. If you know where the leaks are you can more easily plug the holes. Using Decibel's modular CMS you can then move and improve modules to reduce drop-off prior to conversion.
Decibel Analytics has an excellent and easy to use filtering function that allows you to view all the features such as click maps, scroll maps and analytics but only show just the information that's relevant to you. For instance, examining visitors that used certain keywords or used a certain search engine. A whole range of criteria can be ranked and prioritised using each drag and drop functionality. This tool really is useful.
To try and rebuild Google Analytics would be like reinventing the wheel. While we think that its a good tool we consider that for many it's a bit overcomplicated and difficult to know how to make use of the information it provides. However, Decibel shows some key stats to make it easy for you to see the information you really need in one place.